Overview

Elsewhere began as a creative exploration on Instagram, showcasing my interests in interior design, cars, and fashion. Evolving beyond a mere digital presence, it transformed into a fully-fledged brand with a distinct visual identity.

Elsewhere embodies a tranquil aesthetic, characterized by calm and neutral colors, clean design, and a vintage touch. This unique blend created a brand that resonates with a niche audience seeking a balance between modernity and nostalgia.

The objective was to establish a strong visual presence on Instagram, translate this into custom clothing designs, and build a brand that captivates and sells.

Results

The culmination of Elsewhere in a limited production run exceeded my expectations, with every piece selling out. This achievement underscores not only the brand's aesthetic appeal but also its ability to resonate with a discerning audience and establish a tangible demand for new products.

Beyond its small success, the project leaves a lasting impact on my design journey. It serves as a testament to the potential of transforming creative ideas into tangible, marketable products. This overall experience has enriched my understanding of branding, user engagement, and the intricate dynamics involved in bringing a vision to life. This was one of my favorite passion projects to work on and helped me unlock new skills with branding and identity. Although I no longer run the instagram, it can still be viewed @elsewhere.labs.